Creating a WOW experince

In business you have to create a WOW experience for your customers, employees and community. I recently encountered a situation where I was walking into a business and as I approached the front door I noticed a dog sitting on the floor. I immediately began to think do I really want to go in here?

As I entered the business the owner took the dog and put him in a closed glass office so we could conduct business. As I began to talk to the business owner he explained he has owned Pit Bulls for nearly 30 years and they eventually become very mean and aggressive. Nothing says welcome to our store like having a killer dog in the window. I then began to question, "how would this business have performed over the past 30 years without this obstacle?"

The same goes for employees does your office providing an inviting experience for employees to have fun and be productive at the same time. If not I would ask that you change your surroundings and review what it is going to take to attract and retain top talent. This does not mean you go out and buy all new furniture but it may be as simple as getting a ping pong table for the break room.