Positioning

Positioning is important in leadership and in some regards is not talked about enough. How often do leaders put their self in a position to be successful? Do they put their teams into positions to be successful? Do they put their customers in positions to be successful? In most cases leaders think they have put their self in position to be successful however they forget the most important part of positioning is taking care of the employee, vendor, or customer.

As positioning takes place it is important to understand a leaders position is defined by how he or she has positioned their team. In other words if the team is struggling with closing business how is the Leader positioning marketing for the office? If the leader positioning the marketing resources in the correct location they will see ultimate success. If you have a great market do you position your strongest team or your weakest team? Knowing the business is going to continue to drive in you might have the best customer service team however not the best outbound sales focused team.

When thinking about positioning it is key to position people around you for success. If a person is not having success but has drive, motivation and a strong work ethic what is going wrong? It might be an opportunity to reposition the person define their strengths and capitalize.