Connections

Keeping in contact with old friends and building a network is an area that few do well. I was reviewing some profiles on linkedin and it is amazing to see how social networking has exploded. Some people do a great job at it while others are terrible. Business is built on relationships, direct or indirect, yet some feel business will come to them regardless if they put in the effort.

I have worked with small businesses over the past few years and one of the major opportunities small businesses have is a detailed business and/or a marketing plan. Sure they had one at one point but for some reason they have forgotten about it or have not revised it. I am not advocating owning a business is easy, actually it is probably the toughest thing you can do. However I would venture to say if small business owners consulted with a coach who could keep them on track, set goals, align strategies their success would increase tremendously. If you do not change behaviors you should not expect a change in results.