Tuesday, March 27, 2007

Vision

Each and every day a leader must think about the vision that he/she is creating. More importantly what are they going to do to inspire, engage, and motivate people around them toward the vision. As a leader you have to have a clear vision for where you see the direction of the business or organization and remain firm with the vision.

If your vision is to be the best supplier of widgets then every decision you make for the organization has to have a correlation with this vision. In some cases leaders fail by creating a compelling vision and then 6 months later change the vision or focus. As this happens you will lose momentum and eventually lose productivity and efficiency.

Creating a vision is not as difficult as many organizations make it out to be. The process of implementing the vision is highly complicated but the vision itself should be simple. "We want to be a global leader in technology" great vision the question the leader then has to ask is how and why? After you have created a vision that is understandable remain consistent to not deviate from the vision. You will have to make changes to the process but the vision should remain consistent.

2 comments:

pwrigley68 said...

I just don't know if vision is as important as you say. It seems to me that liquidity of direction and overall efficiency of workflow and a healthy bottom line are sufficient.

But what do I know, I just run a small company.

Brad Yoder said...

Do each of those pieces apply to the long term strategy of a business or a short term gain. In other words in 30 years is the same focus for the business going to be to improve efficency? As the business changes so with the strategies however the vision should be able to remain clear and consistent with the goals of the organization. I would agree that visions will change (usually with management) but not creating a vision for people to see might create short term success but long term struggles. In sales for example you cannot continue to tell people we want more sales without making them understand why, how and where they are going to get them without creating vision.